Midamonde
Brothers Midani have been attracted to fashion and art since their childhood. They have grown up in a family where fashion has been its passion and craft and where the beauty of woman has been its main concern. Indeed, creativity, drawings, fabrics, colors, silhouettes, garments and modernity have all been omnipresent in their lifestyle and every day's vocabulary.
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They both were raised and gained their fashion experience at their family workshop meanwhile they were completing their education. Midani M. achieved his BS. degree in business at the Lebanese American University in Beirut, besides, he took fashion design courses to optimize his challenging and unlimited initiatives. On the other side, Midani I. attended design and pattern making courses while he majored in fine arts and attained his BA. degree also at LAU to brighten his boundless creation and invest it in his craftsmanship.

 

Being young gifted designers, each one of them has his particular enthusiasm and area of proficiency, but above all both have the same intelligible direction of perceiving fashion and interpreting their original designs. Thus, by dynamically believing in their own splendid inspiration, they complement each other and form a forceful duo.

They beleive in Yves Mathieu-Saint-Laurent's view which claims that fashion is not merely there to embellish women but also to reassure them and give them confidence. When you ask them about their mission, they say: "For us, each woman hides an inevitable perfection and it is our job to reveal it for her through our designs. Because we love our craft and we love you, we always focus on how you are going to look the most fascinating wearing a masterpiece meant to be only for you".

 
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